News publications and other organizations are encouraged to reuse Direct Relief-published content for free under a Creative Commons License (Attribution-Non-Commercial-No Derivatives 4.0 International), given the republisher complies with the requirements identified below.

When republishing:

  • Include a byline with the reporter’s name and Direct Relief in the following format: "Author Name, Direct Relief." If attribution in that format is not possible, include the following language at the top of the story: "This story was originally published by Direct Relief."
  • If publishing online, please link to the original URL of the story.
  • Maintain any tagline at the bottom of the story.
  • With Direct Relief's permission, news publications can make changes such as localizing the content for a particular area, using a different headline, or shortening story text. To confirm edits are acceptable, please check with Direct Relief by clicking this link.
  • If new content is added to the original story — for example, a comment from a local official — a note with language to the effect of the following must be included: "Additional reporting by [reporter and organization]."
  • If republished stories are shared on social media, Direct Relief appreciates being tagged in the posts:
    • Twitter (@DirectRelief)
    • Facebook (@DirectRelief)
    • Instagram (@DirectRelief)

Republishing Images:

Unless stated otherwise, images shot by Direct Relief may be republished for non-commercial purposes with proper attribution, given the republisher complies with the requirements identified below.

  • Maintain correct caption information.
  • Credit the photographer and Direct Relief in the caption. For example: "First and Last Name / Direct Relief."
  • Do not digitally alter images.

Direct Relief often contracts with freelance photographers who usually, but not always, allow their work to be published by Direct Relief’s media partners. Contact Direct Relief for permission to use images in which Direct Relief is not credited in the caption by clicking here.

Other Requirements:

  • Do not state or imply that donations to any third-party organization support Direct Relief's work.
  • Republishers may not sell Direct Relief's content.
  • Direct Relief's work is prohibited from populating web pages designed to improve rankings on search engines or solely to gain revenue from network-based advertisements.
  • Advance permission is required to translate Direct Relief's stories into a language different from the original language of publication. To inquire, contact us here.
  • If Direct Relief requests a change to or removal of republished Direct Relief content from a site or on-air, the republisher must comply.

For any additional questions about republishing Direct Relief content, please email the team here.

Direct Relief and Pfizer’s Opioid Crisis Video Wins Five Telly Awards 


Opioid Epidemic

Direct Relief and Pfizer today announced that their collaborative video with GET Creative (USA TODAY’s creative studio), “Shedding Light on the Deepening Opioid Crisis,” has been honored with five Telly Awards. The video highlights the impact of the opioid reversal initiative and received recognition in the following categories:

The Telly Awards, judged by industry leaders and creative professionals, celebrate outstanding video and television productions. This year’s competition attracted over 13,000 entries from 50 countries.

Addressing a National Crisis

The opioid crisis continues to be a devastating public health emergency in the United States. Over 150 deaths occur daily due to synthetic opioids like fentanyl, with overdose deaths quadrupling in the past decade.

“The opioid crisis is a public health crisis,” said Caroline Roan, Senior Vice President of Global Health and Social Impact at Pfizer Inc. “As part of our commitment to advancing breakthroughs that change patients’ lives, we’re proud to partner with Direct Relief to make Pfizer-donated opioid overdose reversal medication available at no cost to qualified U.S. nonprofit healthcare providers and local public health departments on the frontlines of the opioid epidemic.”

Direct Relief supports around 1,500 community health centers and clinics nationwide to ensure life-saving medications reach those who need them most. Since 2017, over 2.6 million doses of opioid-reversing medication have been delivered by Direct Relief through its initiative with Pfizer.

“These medications are crucial for treating substance use disorders,” said Katie Lewis, Regional Director of U.S. Programs at Direct Relief. “Providing them consistently has been transformative.”

Giving is Good Medicine

You don't have to donate. That's why it's so extraordinary if you do.